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index d90f1e1..065e90b 100644
--- a/data/v4/samples/the_wealth_of_networks.yochai_benkler.sst
+++ b/data/v4/samples/the_wealth_of_networks.yochai_benkler.sst
@@ -1,4 +1,4 @@
-% SiSU 2.0
+% SiSU 4.0
@title: The Wealth of Networks
:subtitle: How Social Production Transforms Markets and Freedom
@@ -20,8 +20,9 @@
:license: All rights reserved. Subject to the exception immediately following, this book may not be reproduced, in whole or in part, including illustrations, in any form (beyond that copying permitted by Sections 107 and 108 of the U.S. Copyright Law and except by reviewers for the public press), without written permission from the publishers. http://creativecommons.org/licenses/by-nc-sa/2.5/ The author has made an online version of the book available under a Creative Commons Noncommercial Sharealike license; it can be accessed through the author's website at http://www.benkler.org.
@classify:
- :topic_register: SiSU:markup sample:book;networks;Internet;intellectual property:patents|copyright;economics;society;copyright;patents;book:subject:information society|information networks|economics|public policy|society|copyright|patents
- :type: Book
+ :topic_register: SiSU markup sample:book:discourse;networks;Internet;intellectual property:patents|copyright;intellectual property:copyright:creative commons;economics;society;copyright;patents;book:subject:information society|information networks|economics|public policy|society|copyright|patents
+
+@identifier:
:isbn: 9780300110562
:oclc: 61881089
@@ -37,12 +38,11 @@
{ @ Wikipedia}http://en.wikipedia.org/wiki/The_Wealth_of_Networks
{ WoN @ Amazon.com }http://www.amazon.com/Wealth-Networks-Production-Transforms-Markets/dp/0300110561/
{ WoN @ Barnes & Noble }http://search.barnesandnoble.com/booksearch/isbnInquiry.asp?isbn=0300110561
- { SiSU }http://sisudoc.org/
- { sources / git }http://sources.sisudoc.org/
@make:
- :skin: skin_won_benkler
:breaks: new=:B; break=1
+ :home_button_image: {won_benkler.png }http://cyber.law.harvard.edu/wealth_of_networks/Main_Page
+ :footer: {The Wealth of Networks}http://cyber.law.harvard.edu/wealth_of_networks/Main_Page; {Yochai Benkler}http://http://www.doctorow.com
:A~ @title @author
@@ -286,7 +286,7 @@ The actual universe of information production in the economy then, is not as dep
The ideal-type strategy that underlies patents and copyrights can be thought of as the "Romantic Maximizer." It conceives of the information producer as a single author or inventor laboring creatively--hence romantic--but in expectation of royalties, rather than immortality, beauty, or truth. An individual or small start-up firm that sells software it developed to a larger firm, or an author selling rights to a book or a film typify this model. The second ideal type that arises within exclusive-rights based industries, "Mickey," is a larger firm that already owns an inventory of exclusive rights, some through in-house development, some by buying from Romantic Maximizers. ,{[pg 43]},
={Mickey model+3;Romantic Maximizer model+2}
-<:pb>
+-\\-
!_ Table 2.1: Ideal-Type Information Production Strategies
={demand-side effects of information production;Joe Einstein model+1;learning networks+1;limited sharing networks+1;Los Alamos model+1;nonmarket information producers:strategies for information production+1;RCA strategy+1;Scholarly Lawyers model+1;sharing:limited sharing networks}
@@ -1562,7 +1562,7 @@ If culture is indeed part of how we form a shared sense of unexamined common kno
If you run a search for "Barbie" on three separate search engines--Google, Overture, and Yahoo!--you will get quite different results. Table 8.1 lists these results in the order in which they appear on each search engine. Overture is a search engine that sells placement to the parties who are being searched. Hits on this search engine are therefore ranked based on whoever paid Overture the most in order to be placed highly in response to a query. On this list, none of the top ten results represent anything other than sales-related Barbie sites. Critical sites begin to appear only around the twentyfifth result, presumably after all paying clients have been served. Google, as we already know, uses a radically decentralized mechanism for assigning relevance. It counts how many sites on the Web have linked to a particular site that has the search term in it, and ranks the search results by placing a site with a high number of incoming links above a site with a low number of incoming links. In effect, each Web site publisher "votes" for a site's ,{[pg 286]}, ,{[pg 287]}, relevance by linking to it, and Google aggregates these votes and renders them on their results page as higher ranking. The little girl who searches for Barbie on Google will encounter a culturally contested figure. The same girl, searching on Overture, will encounter a commodity toy. In each case, the underlying efforts of Mattel, the producer of Barbie, have not changed. What is different is that in an environment where relevance is measured in nonmarket action--placing a link to a Web site because you deem it relevant to whatever you are doing with your Web site--as opposed to in dollars, Barbie has become a more transparent cultural object. It is easier for the little girl to see that the doll is not only a toy, not only a symbol of beauty and glamour, but also a symbol of how norms of female beauty in our society can be oppressive to women and girls. The transparency does not force the girl to choose one meaning of Barbie or another. It does, however, render transparent that Barbie can have multiple meanings and that choosing meanings is a matter of political concern for some set of people who coinhabit this culture. Yahoo! occupies something of a middle ground--its algorithm does link to two of the critical sites among the top ten, and within the top twenty, identifies most of the sites that appear on Google's top ten that are not related to sales or promotion.
={Barbie (doll), culture of+4}
-<:pb>
+-\\-
% table moved after paragraph